Welcome to Innovative Solutions CX
We turn customer service into a smart, human experience.
In Innovative Solutions CX we blend strategy, technology, and artificial intelligence to transform the relationship between companies and their customers.
We are a technological consulting firm focused on Customer Experience (CX), automation and artificial intelligence, generativewith a clear purpose: every interaction becomes an opportunity tangible growth, efficiency and satisfaction.
Smart interaction management
Advanced analytics
Transform data into actionable insight to understand, predict, and improve the experience of each client.
Automation and efficiency
Implement flows intelligent that reduce time, errors and operating costs, improving the productivity of the teams CX.
Generative AI applied to service
We develop virtual assistants that learn, customize, and optimize the conversations with your customers in real-time.
Felicia Roo
CEO & Founder
Who leads us
Technology that transforms, knowledge that empowers
Our CEO and Founder, Felicia Roo, has spent 10 years leading contact center implementations and migrations for companies and BPOs across LATAM: banking, insurance, telco, healthcare and logistics.
Along the way she learned something that defines all of her work: an implementation is not measured by the go-live, but by what happens afterwards, when the operation truly starts living it. Technology only transforms when it is adopted.
With that conviction she founded Innovative Solutions CX: to close the gap between the solutions that get implemented and the ones that are truly adopted, with method and with purpose. Because when the team takes ownership of the change, the transformation does not stay in a project: it stays in every interaction.
Why choose us?
Why companies choose Innovative Solutions CX
We differentiate ourselves by integrating technology and strategy to build ecosystems CX that generate real value.
Our approach combines consulting, automation, and artificial intelligence to help you to evolve without losing the human approach.
Strategic personalization
Each solution is designed in function of your business, your processes and your customers.
Resource optimization
We increase the efficiency of your team with workflows, automated analytics and intelligent.
Total integration
Connect your tools (CRM, Helpdesk, WhatsApp, mail, IA) in a single environment synchronized.
Testimonials
Don't take our word for it. Our clients say it.
Companies across industries trust Innovative Solutions CX to optimize their operations and improve their customer experience.
"We used to have our operation fragmented across several tools, and costs grew with every new channel. With INO CX we centralized everything on a single platform and cut our operating costs by up to 40%."
Director of Operations
Digital Security Sector"We raised our customer service to a first-class level with SophIA's help, and freed our human agents for higher-value work."
Customer Service Manager
Fintech Sector"They did not sell us a platform and disappear. The implementation came with method, training and follow-up until the team made it their own."
Technology Lead
Education Sector"The platform is intuitive. In my first week I was already working with confidence, and I came from a completely different system."
Customer Service Advisor
Education SectorAgile Integrations
Make your CX evolve in real time.
Discover an ecosystem of solutions designed to streamline operations, improve decisions and maximize profitability.





































